TikTok is introducing a new feature that permits them to reduce the amount of AI-created videos appearing in their timelines. This step comes as the company announced that it presently contains more than 1 bn AI-generated clips.
Testing and Rollout
The new functionality is undergoing trials over the following weeks before a widespread launch. This development coincides with a surge in AI content, fueled by emerging video-generation tools.
AI Proliferation Online
Recent reports that almost a tenth of the most rapidly expanding channels on another major platform exclusively feature AI-generated videos. A considerable share of this content is classified as low-quality AI content, a term for substandard, mass-produced content that is frequently illogical or surreal.
Our research shows that many people like content made with AI tools, from digital art to science explainers, and we aim to provide users the option to increase or decrease of that, based on their own likes,” commented a spokesperson.
Scale of AI Content
The platform announced that there are now over a billion videos on its service labeled as made with AI. Overall, over 100 m pieces of content are added to the platform each day, making AI-generated material a relatively small percentage of its overall inventory.
Customizing Your Feed
Users will be in a position to limit or boost the level of AI content they see by accessing the content preference option in the app and picking AI-made media. Other topics that are already be controlled under the setting encompass politics, clothing, cosmetics, and movement.
Platform Guidelines
TikTok’s guidelines require users to label “realistic” artificially created content, and it forbids harmful deepfakes of public figures or crisis events. Any believable artificial content that is unmarked can be removed under its terms of service.
Furthermore, the app will henceforth apply an “AI-made” tag to content made using its proprietary AI systems, or identified by an cross-platform project for spotting content made by AI. This action is designed to deter users from trying to evade the disclosure requirement.
AI Literacy Programs
TikTok is furthermore launching a $2m educational fund for experts and institutions to produce learning resources about ethical AI use. This program will assist non-profit groups specializing in training programming and robotics.
Content Safety Approach
TikTok has justified its safety measures, amid controversy over plans to cut jobs for hundreds of content moderators in the UK. TikTok is set to reduce a significant number of roles in its content moderation department in the UK capital, with labor groups and digital protection specialists voicing alarm that people are being substituted by AI moderation.
A trust and safety lead clarified that people-led review would remain essential, but automated tools can shield workers by removing the most distressing content before it has to be seen by staff. The platform announced a significant reduction in shocking and graphic content handled by content reviewers over the past year due to intervention by its AI tools.
We believe it is crucial to balance staff and AI to keep the platform safe,” the executive stated. “We’ll have staff as integral to the approach, but we additionally believe it’s very important to reduce exposure to dangerous material as quickly as possible, which is where a significant AI assistance is really helping us process content quickly.”
